Less is more! - Photographer Andreas Hoernisch in interview

Andreas, you’ve been an integral part of the creative team at OBJECT CARPET for several years now. Your inspired photography speaks for itself. How did the cooperation with OBJECT CARPET come about?
Do you want to hear the real story? Two friends of mine, mums I met at the nursery, gave me the tip and put me in touch with Object Carpet’s marketing department. This unusual introduction quickly gave birth to the “STYLE” collection book. That was back in 2006. Since then, we’ve consistently been developing new projects with Object Carpet. I really appreciate the high level of creative freedom – a fantastic collaboration!

Natascha and I have been a duo for almost two decades. Working together for such a long time we’ve developed a strong sense of trust and mutual appreciation for each other’s work – blind trust, so to speak. Which has resulted in wonderful, tranquil images produced in small teams. With a high level of independence and mostly outside the mainstream. Images unlike anything created by advertising strategists or agencies. I’d say that’s an invaluable benefit for everyone involved. Both for our customers and for us.

How did you get into professional photography and what makes the profession so exciting for you?Originally the my plan was to become a vet, but then came the final exams... And I didn’t exactly get straight A’s.  But photography was always an option for me. My father was a photographer himself and he fostered my passion for the craft from an early age. I began my training in Munich in the mid-1980s. Self-taught at first, followed by 3 years as an assistant for S.F.B. Dietrich. A master of light. A stint at the Bavarian Academy of Photography gave me even more insight into the tricks of the trade. With this know-how under my belt, I quickly realised how multifaceted, exciting and constantly evolving this profession is. That impression hasn’t changed to this day. 

What’s so special about carpets for you?
The way it changes the acoustics when you walk through a room, the softness or even the robustness, for example with the OC product “SCOR”.

What distinguishes an outstanding photo for you? Can you share any tips for taking a great photo?
Less is more.

Is your vocation also your private hobby or what do you do in your free time?
My heart also beats for working with wood and steel. I make most of my own furniture and furnishings. I even built the windows for my small natural stone house in the Marche.