COLORSTORY – Interview with colour and trend expert Katrin de Louw

What is special about the Colornetwork and what is the goal behind it?
Firstly, we see colours as long-lasting and want to promote enduring values in interior design that are nevertheless always in tune with the times as a result of modern material and colour additions. The architect and interior designer therefore retain maximum design freedom thanks to the versatility of our colours. At the same time, we make the products visible for the planner, trade and building owner through our Sustainability Statement for each individual product. This is how furnishing becomes sustainable in the broadest possible terms.

How do you implement the network idea?
Our partners offer products in the common colours which are coordinated with each other. These can then be seen and used by planners and furnishers on our online platform www.colornetwork.org. Not only does this save a lot of time in research, but they can rest assured that they have made the right colour choice.

The possibility to combine it with hip woods, stones and metals plays an important role. But colour psychology is also important: Does the colour fit into the next decade and what does it trigger in those who see it? We also create the colour stories for this purpose. It is important to mention that our colours remain unchanged and our range grows by one colour every year.

Looking back from the start of the Colornetwork to today – how satisfied are you with the development of the Colornetwork?
We are still a network in its infancy and have only been online since 1st January 2020. Corona hit us with full force also and continues to do so, because we can almost only show our great materials, surfaces and products online, meaning the absence of the live character and feel of the surface. But measured against the extraordinary situation, the COLORNETWORK® has developed extremely well. With 26 partners already, we are more than satisfied with the development.

Why is OBJECT CARPET an ideal partner of your choice?
We see OBJECT CARPET as a very valued and great network partner in our COLORNETWORK®, both in terms of sustainability, the high quality of the products and the outstanding design quality.

What demands do you place on partners and also on OBJECT CARPET?
We commit to a Sustainability Statement for the product and make the entire process chain visible and comprehensible to everyone via the download – from raw material procurement to production, packaging, logistics and recycling.