Launch of the new carpet collection at the Milan Design Week.
Launch of the new carpet collection at the Milan Design Week.
Eight carpets, one stage.
At Milan Design Week 2020, visitors in the halls of Ventura Centrale can immerse themselves in the new OBJECT CARPET carpet collection from an atmospheric perspective and be surrounded by shapes, colours and surfaces.
Carpets meander through the room, float to the ceiling, become walls or a textile swing. The extraordinary collection was created in collaboration with the internationally renowned design studio Ippolito Fleitz Group. Whoever experiences the spectacular room installation at the Milan Design Week can immediately grasp and feel the idea of the collaboration: carpet as the foundation of atmosphere in the room. "With the Ippolito Fleitz Group we have a partner who thinks and realizes new solutions in an interdisciplinary way between interior design, product design and branding. Together with our knees on the carpet and our heads in the world, we have created a collection that particularly fits the developments of our customers", says Daniel Butz, Managing Director of OBJECT CARPET.
The concept of the new collection thereby merges design goals with contemporary requirements: The carpets were designed for use in different room typologies, unfold independent effects and can be combined with each other in such a way that formative atmospheres are created for entire buildings. The room installation "On the carpet with..." turns this approach into an interactive experience. Tilla Goldberg, Director Product Design at the Ippolito Fleitz Group - "We want to stimulate a discussion that awakens a new interest in textiles among architects, planners and customers and inspires the courage to collage haptic surfaces and the finest colour combinations.
Martin Böhringer
Marketing Director